Apalya brings DLF IPL onto mobile screens

DLF IPL fans can get glimpses of their favorite team even on the go, as Apalya Technologies, a leading mobile TV service is all set to bring exclusive mobile streaming for all matches of the IPL 5. The company has tied up with all leading telecom operators in India to enable the mobile stream. This isn’t the first time that Apalya has declared streaming matches on to mobile devices, it has done it earlier too. Users can opt for mobile streaming of the IPL matches by messaging ‘TV’ to 58888. 

IPL goes mobile

Looking at the growing interest towards mobile video content, the company has decided to capitalize the opportunity to tap the interest of the youth. During the World Cup last year, Apalya had generated 17 TB of streaming and about 50 minutes usage per user for 6 matches that India played. Presently, it is powering mobile TV for all the major telecom service providers in the country and has also launched its services with leading operators in Sri Lanka and Indonesia. With the trending smartphones and affordable tablets on the rise, mobile content has been gaining wide acceptance.

Speaking about this alliance, Vamshi Krishna Reddy, Co-founder & CEO, Apalya Technologies said, “We are happy to announce that we are yet again the Official Mobile Streaming Partner for IPL 2012.  This year we aim to cross 10 million subscribers with IPL V and expect the viewing minutes to more than double. Thanks to the evolving 3G network, better and stable 2.5G network coupled with advanced smart phone proliferation in the market, mobile TV has been a big success among consumers who are always on the go”.

As the IPL fever has begun to spread, Nokia was quick enough to craft a handful of apps for fans such as Cricket Calling, DLF IPL and Cricket 20-20, to name a few. These apps can be downloaded for Nokia Belle and Lumia handsets.