| Brand value | | | | | |
| Aesthetic value | | | | | |
| Cost | | | | | |
| Operating System | | | | | |
| Availability of applications | | | | | |
| Availability of the tablet | | | | | |
| Value added services.(eg : say Apple offers free itunes for its iphone customers) | | | | | |
| Variants (eg: ipad comes in 16gb, 32gb.... variants) | | | | | |
| Features (eg: certain tablets don't provide voice call options) | | | | | |
| Technical specifications | | | | | |
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