Now call without balance, Idea introduces emergency dialing

IDEA Cellular, one of the popular mobile operators in Maharashtra and Goa have now introduced a concept - ‘Idea Lifeline’, an emergency talk time credit for uninterrupted calling.  Idea Prepaid customers can now avail of this credit balance anytime, anywhere by simply dialling 53567 (Toll Free) from their mobile phones. Moving ahead, Idea customers who run out of balance can avail of talk time by dialing 53567 (Toll Free) from their Idea number, and Rs. 3 Talktime will be instantly credited to the customers’ account. The credited amount will get adjusted along with a nominal charge, whenever the customer recharges next with a range of Idea top-up or full talk time recharges.

Mr. Rajendra Chourasia, Chief Operating Office, Maharashtra & Goa – Idea Cellular said,  “The concept of Idea Lifeline comes from the insight that many customers sometimes need to make ‘that one’ urgent call and realise that they don’t have the talk time balance to do so.  This is where Idea Lifeline comes in handy – the customer does not have to go searching for a retail outlet to recharge and make the call. Idea subscribers can now instantly opt for the Lifeline credit and be in touch. I am confident that our emergency credit facility offers great benefits and convenience and will be appreciated by our subscribers.”
Bad IDEA..!
What an Idea, Sirjee!!

The services shall be made available as to customers who are over 90 days old with the Idea network. With over 14.5 million mobile subscribers in Maharashtra, Idea has the largest base of prepaid users in the state. This makes Idea the first and the only operator in Maharashtra and Goa to provide emergency Credit Balance.

This service will definitely come in handy for a lot of us who forget to recharge their phones at the right time. However, like all mobile plans and services, we hope this one is marketed adequately, so subscribers are aware about the emergency calling plans that their network operator provides. Here’s a small thought, what would you ideally do, in cases of emergency, when your mobile runs out of balance? Share it with our readers and who knows, you might end up doing a good deed or two!