Facebook advertises to you even when you log out
More ads, more money
The Premium service, as Facebook is calling it, is also called "stories", because they want to decrease the "ad-ness" of an ad and make it more story-like. The idea is to use the little acknowledged symbiotic relationship between Facebook users and advertisers. Facebook says fans will engage more and advertisers are likely to build stories on top of stories. The ad will originate from brand pages and will be based on status updates, questions and videos. According to Hoefflinger, the ads will generate $3 for every $1 spent by advertisers. They promise to deliver five to ten times the click through rates of other ads on Facebook. Brands that have already pioneered the ads are Dr. Pepper, Butterfinger and EA.
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