It’s probably no surprise that the most shared You Tube ads in February are from Super Bowl XLVI. Many of the ads appeared in last month’s post, as well — advertisers are keen on building buzz around their particular ads even before the Super Bowl airs.
Accounting for more than half of the top 20, Super Bowl ad success shows that investing in America’s most watched sporting event can pay dividends in the long run.
1. Megaupload Mega Song HD
We've discussed Kim Dotcom's grandiose lifestyle in previous posts. Maybe his recent release on bailhas caused a sharing spike for his eponymous theme song?
2. Super Bowl: M&M - "Sexy and I Know It"
This M&Ms Super Bowl spot features a clever way to discuss nudity in commercials. Trying to imagine offensive, anthropomorphic chocolates makes it even funnier.
3. Super Bowl: Volkswagen Game Day - "The Dog Strikes Back
Another Super Bowl to play on the popularity of 2011's Kid Vader ad, this spot shows even a dog can work hard to correct a body image problem.
4. Volkswagen Game Day Teaser - "The Bark Side"
While it's a little tough to discern at points, these pooches effectively bark out the Star Wars theme song. Trying to figure out each pooch's Star Wars character is fun, too. They each have small identifying accessories that should immediately tip you off.
5. Super Bowl - Valentine's Day Google Doodle
Makes sense that an ad about Valentine's Day would be the most shared during the month of February, right?
6. Super Bowl: Honda - "Matthew's Day Off"
Honda went big with its Super Bowl ad time, paying homage to the classic '80s film that starred Matthew Broderick. It paid off, too. The ad got a ton of hype before the Super Bowl and is still generating buzz.
7. Super Bowl: H&M - David Beckham Bodywear
Yet another Super Bowl ad, this time featuring nothing but black and white close-up shots of David Beckham's nearly nude body.
8. Super Bowl: Old Spice and Bounce
Directed by Tim and Eric from the Tim and Eric Awesome Show, Great Job!, this ad is the first we can think of that breaks the fourth wall of advertising by promoting one product inside an ad for another. It's a really clever, bold way of nodding to both products.
9. Super Bowl: Audi: "Vampire Party"
The new Audi's headlights are a striking design change for the car company, which used the current vampire obsession to show just how bright and clear the lights really are.
10. Coca-Cola: Si Lemhaf - Kharrej Legrinta Elli Fik
Coke is one of the official sponsors of the Tunisian National Football Team. The company made this video to encourage fans to amp up their "grintaa," which translates to "craziness."
The team recently made it into the Africa Cup of Nations tournament, so the ad was created to build support for the team. The rally cry features musical artist Si Lemhef and members of the national team.
11. Super Bowl: Willie Nelson: "Back to the Start"
Another Super Bowl ad plays the Willy Nelson version of the famous Coldplay song, "The Scientist" to a bunch of animated pigs.
12. "Collapsing Cooling Towers"
This ad re-thinks energy in the UK. It's been shared a lot, but the faces on the towers actually make us feel a little bad for their demise.
13. Super Bowl: Budweiser - "Flash Fans"
Budweiser made the dreams of some amateur hockey players come true by treating one of their club matches as a big event.
14. Super Bowl: Chrysler - "Halftime in America"
This ad was lampooned on Saturday Night Live because of Clint Eastwood's gruff voice and the set's dramatic lighting.
15. Super Bowl: Chevy Silverado - "2012"
Chevy generated a lot of controversy with this ad, insinuating that the owners of Ford trucks would be killed off if the apocalypse did in fact come to pass. What's that old saying? All press is good press? We think the company achieved its goal.
16. Super Bowl: Acura - "Transactions"
A clever way of including two hugely famous stars that also happen to be avid car collectors.
17. Super Bowl: Kia - "A Dream Car. For Real Life."
Kia went big with its ad, which features supermodel Adrian Lima, UFC fighter Chuck Liddell and Motley Crue. The production value is top-notch and the story has a happy ending for all involved -- except for the hunky guy on the horse, I suppose.
18. "A Day Made of Glass 2"
Corning's expanded vision for the future of glass technologies. This video continues the story of how highly engineered glass, with companion technologies, will help shape our world.
19. Vooray - "Human Slingshot Slip and Slide"
Kids will be kids, which apparently means having no regard for their bodies. The ad is tough to turn away from, though, we'll admit that. However, the YouTube video details reveal that "the distance of the lake was 150 feet. Several people had been flung 120 feet during the filming of the video. And actually...three people passed out on impact from hitting the water...so I wouldn't suggest trying it at home."
We don't know what's worse: being flung only 30 feet short of broken bones or hitting water so hard that it makes you pass out. But it sure looks fun!
20. Volkswagen - "The Force"
Still a great enough ad to crack the top 20. And this aired during last year's Super Bowl.