Three in Four Indian B2B Marketers Embrace AI

A recent report by GenAI highlights that three in four Indian B2B marketing leaders are using artificial intelligence (AI) to enhance their marketing strategies. This trend reflects the growing adoption of AI in the Indian B2B marketing landscape.

AI is the fastest-growing digital skill for CMOs (Chief Marketing Officer) globally, based on the skills CMOs have added to their LinkedIn profiles in the past year.

Key Findings: The Rise of AI in Indian B2B Marketing

1. AI Adoption: The report found that 75% of Indian B2B marketing leaders are using AI to improve their marketing efforts.

2. Benefits of AI: The adoption of AI is driven by its ability to provide personalized customer experiences, improve lead generation, and enhance data analysis.

3. Challenges: Despite the benefits, many marketers face challenges in implementing AI, including data quality issues and the need for specialized skills.

4. Future of AI: The report suggests that AI will continue to play a significant role in Indian B2B marketing, with 80% of marketers expecting to increase their AI investments in the next two years.

The report highlights the growing importance of AI in Indian B2B marketing. As AI continues to evolve, it is likely to play an increasingly significant role in shaping the future of marketing in India.