Professor at IIMs explaining Marketing concepts to Students
1. You see a gorgeous girl at a party. You go up to her and say: "I am very
rich. "Marry me!" - **That's ''Direct Marketing"*
2. You're at a party with a bunch of friends and see a gorgeous girl. One
of your friends goes up to her and pointing at you says: "He's very rich.
"Marry him." -**That's Advertising"*
3. You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say: "Hi, I'm very rich. "Marry
me - **That's Telemarketing"*
4. You're at a party and see gorgeous girl. You get up and straighten your
tie, you walk up to her and pour her a drink, you open the door (of the car)
for her, pick up her bag after she drops it, offer her ride and then say:*
*"By the way, I'm rich. Will you "Marry Me?" - **That's Public Relations*
5. You're at a party and see gorgeous girl. She walks up to you and
says:"You are very rich! "Can you marry me?" - **That's Brand Recognition*
6. You see a gorgeous girl at a party. You go up to her and say: "I am very
rich. Marry me!" She gives you a nice hard slap on your face. - **"That's
Customer Feedback"*
7. You see a gorgeous girl at a party. You go up to her and say: "I am very
rich. Marry me!" And she introduces you to her husband. - **"That's demand
and supply gap"*
8. You see a gorgeous girl at a party. You go up to her and before you say
anything, another person come**s** and tell her: "I'm rich. Will you marry
me?" and she*
*goes with him -* *"That's competition eating into your market share"*
9. You see a gorgeous girl at a party. You go up to her and before you say:
"I'm rich, Marry me!" your wife arrives. - **"That's restriction for entering new markets"*
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