Company Logos with hidden meanings



AMAZON
The arrow from A to Z, symbolizes what Amazon is known for selling everything under the sun. It also serves as a smile, making the company feel friendly and approachable.

AMAZON


ATLANTA FALCONS
This logo doubles as an actual Falcon, and an 'F' for Falcons.

ATLANTA FALCONS


BASKIN ROBBINS
This logo subtly incorporates the number "31" that was a big part of their older logo

BASKIN ROBBINS


Chick-Fil-A
The Chick-Fil-A logo incorporates an illustration of a chicken with the ‘C’ in ‘Chick-Fil-A’ in a not so hidden way.

Chick-Fil-A


City Direct
This one is really hard to see, but if you focus on the black part of the logo, the airplane is surrounded by the initials CD for City Direct.

City Direct


Eighty 20
This logo was complicated to figure out; the blue squares represent 1's and the gray squares represent 0's. This makes a 1010000 sequence on the top line, represent eighty in binary, and the bottom line reads 0010100, which represents 20 in binary.

Eighty 20


Families/Marriage
In the Families logo, the 'i', 'l', and second 'i' are all different sizes, representing the father as the long 'l' and the mother as the longest 'i' followed by the child. The upper case “R”s in the Marriage logo mirror each other with their ends sticking together, representing the bond of a relationship.

Families/Marriage


Fashion Center
One extra hole was added to the button, to make an 'F' for "Fashion Center".

Fashion Center


FedEx
At first glance it's hard to find the symbolism in this logo, but if you look closer you'll notice the right-pointing arrow in between the 'E' and the 'x', representing precision and speed at which FedEx works.

FedEx


Forkwire
This online food delivery logo includes a combination of the internet key @ with a fork, representing food as well as the first half of the name fork, making the utilization of technology in food delivery very clear and obvious for the customers

Forkwire


Formula 1
The negative space in the middle creates the number '1' for "Formula 1".

Formula 1


Fort Worth Zoo
The red 'fw' for Fort Worth also creates an elephant.

Fort Worth Zoo


Goodwill
Instead of using an uppercase 'G', the logo designers cunningly used a lowercase 'g' to not only represent the first letter of the company name, but to represent a smiley face as well, giving viewers an unconsciously positive perception of the company.

Goodwill


Gotham Books
This one is pretty self-explanatory. The illustrations of a book are stacked on top of each other to simulate a skyscraper a trademark of Gotham City..

Gotham Books


Hartford Whalers
This cleverly designed logo incorporates the tail of a whale, and the Hartford Whalers initials 'H' and 'W'.

Hartford Whalers


LG
Many people believe that the Pac-Man symbol is hidden within the LG logo.

LG


Milwaukee Brewers
The Milwaukee Brewers logo uses the team's initials (M and B) to form a catcher's glove holding a ball.

Milwaukee Brewers


Missouri Western State University
The Missouri Western State University's logo has an illustration of the school's mascot-a griffon in the shape of the state of Missouri.

Missouri Western State University


Mosleep
As the name suggests, Mosleep is an organization of doctors that deals with people having sleeping disorders. The logo, for this company is their intial 'M' that was also designed to look like a bed.

Mosleep


NBC
The NBC logo employs a hidden peacock looking to the right representing the company's motto to look forward, and not back.

NBC


Pakuy
The Pakuy logo consists of a simple 'P' made of an unfolded box, thus representing the work of the brand which is packaging.

Pakuy


Piano Forest
This logo has the elegant design of piano keys that look like trees to resemble a keyboard.

Piano Forest


Schizophrenic
This logo shows the ambiguous emotions of a schizophrenic.

Schizophrenic


To Beat or Not to Beat?
The To Beat of Not to Beat logo uses a belt to make the shape of a question mark, posing the question: To Beat of Not to Beat?

To Beat or Not to Beat?


Unilever
Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes “clothes” and represent fresh laundry and looking good.

Unilever


Via Rail Canada
The logo successfully incorporates train tracks in the middle.

Via Rail Canada


WSU
In this logo, WSU's initials form a cougar's head.

WSU


Yoga Australia
If you look closely, you can see that this woman is making a pose that forms the Australian continent.

Yoga Australia