Twitter Will Allow Advertising in Timeline

The worldwide-known micro-blogging service Twitter will now let brands to advertise in users’ timelines, even if the users don’t follow the advertiser.


Back in July this year, Twitter introduced promoted tweets as its unique form of advertising in users’ timelines. The users of the service could see some sponsored messages in their timelines, but all those messages were from brands and outfits they already followed. Earlier, promoted tweets could only be seen in search results or on the top of the Twitter trends lists. However, according to the new announced system, the users of the service are now able to be served advertisements from brands in their personal timelines, regardless of whether they even follow them or not.

Apparently, this will be the first time that Twitter users are exposed to advertisements in their timelines from the companies they don’t even follow. The company’s representative claimed that it would make such feature available to a single-digit percentage of its global user base. Moreover, of that group, Twitter promised only to show promoted tweets to users from advertisers that are relevant to their interests. The company explained it is carefully investigating how users respond to such tweets, and based on that response, it would roll this capability out to an expanded audience in the nearest future.

Of course, the consumers have a right to choose. Twitter users will be able to remove the advertisement, also called “timely tweet”, from their timelines with a single click. The local media report that Disney, Pepsi and Xbox will be the first clients of Twitter, which advertisements will be presented to the consumers while rolling out the next stage of this company’s advertising program.